Every company wants their brand to be seen, which is why companies spend millions of dollars looking to place their brand on the hottest sports players or athletes.
Most companies will look for stars who reflect their own mission and values while avoiding endorsing or associating with anyone who don’t align with their message or branding.
For instance, in 2012 Lance Armstrong was stripped of all of his Tour de France titles and banned from professional cycling for life after he was found out to be a cheat and guilty of using banned substances. As a result, his endorsements from multiple companies including Nike & Oakley were immediately scrapped, as he no longer aligned with their messaging or branding.
The Holy Spirit is also on the look out for those who will align their lives with His own mission and values. His sole mission is to ‘promote’ Jesus and His message of sacrificial love and grace.
But instead of endorsing those who carry the message of grace with a million dollar contract and a new wardrobe, He endorses them with His power and presence:
‘God confirmed the message by giving signs and wonders and various miracles and gifts of the Holy Spirit whenever he chose’ – Hebrews 2:4 (NLT)
The Holy Spirit will always endorse the message of grace. Although His power may work differently in different situations, the Holy Spirit will always endorse those who bring the message of grace and live a life that reflects His own values with a demonstration of His power.
An athlete is always on the move. But the moment an athlete begins to stagnate or look to retire is the same moment a company will reconsider their endorsement. In a similar way, the Holy Spirt calls us to be continuously on the move, refusing to remain stagnant or ‘retire’ from being a carrier of His message.
We can have the confidence that the Holy Spirit will endorse every step of faith we take to carry the message of grace into our world with a demonstration of His power!
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